Isida Joya (6)

Isida 1 was released in summer 2010 and was spectacularly successful as a result of a combination of excellent facilities, a good location in an up-and-coming area close to a public beach and, most importantly, some of the most affordable prices seen in the Hurghada area since 2007.  Such was the success of Isida 1 that the majority of the development sold out in a matter of weeks.

Knowing a winning formula when they see one, the developers of Isida 1 are now all set to repeat the success of their initial launch with their next project – Isida Joya (Joya meaning ‘Jewel’, as this is most surely a gem of an investment).  Located just a couple of hundred metres from Isida 1, Joya occupies an arguably better plot than its sister development, as the area immediately in front of the project will be a green area separating the area from the main road.

On the opposite side of the road will be a variety of shops, bars and restaurants which are already starting to be opened up in this area – with many more to come as more and more of this fast-growing area becomes populated.

Most importantly, Isida shares all of the benefits of its sister development, with a similar low price/m2 and smaller sized units available, meaning that the starting price here is just GBP7,647/EUR9,420 for a 21.5m2 studio.

Isida Joya is the sixth inexpensive development to be launched in this area over the past 12 months and each launch sells out faster than its predecessors because many agents have waiting lists of client wishing to buy the cheaper units here as they missed out on previous launches.

In any case, the pre-launch prices are only valid until construction starts on the development in mid-February 2011.  After this time, three floors will be removed from sale and prices on all remaining units will be increased by a minimum of 10%.  As a result, only those clients who are prepared to commit quickly will be assured of getting hold of the most attractive units on this development.